Evaluation of the Utility of Value Creation in the Agricultural Product Supply Chain Empowered by Digital Technology

Abstract

In the context of rural revitalization and agricultural modernization development, the digital transformation of the agricultural product supply chain is an important means to increase the value of agricultural products. However, due to the diverse ways of digital technology empowerment and the significant differences among participants, the degree of technology adaptation is relatively low. Based on the perspective of digital technology empowering the value creation of agricultural product supply chains, this paper explores 20 evaluation indicators and 10 types of mainstream digital technologies as alternative options through SWOT analysis model and literature retrieval, obtains basic data with expert scoring and information fusion, and determines index weights using the CRITIC method Finally, the CoCoSo model is used for utility ranking and verification. The study found that satellite remote sensing technology was the most effective in enabling utility, while the good digital platform ecosystem and convenient circulation links were the main influencing factors, and the uneven infrastructure and talent shortage were the main constraints. The results can provide guidance for agricultural producers to choose appropriate technical means and for government departments to introduce targeted policies, promoting more refined and green development of supply chains.